GoHighLevel vs ClickFunnels: The Ultimate Comparison [Updated]

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GoHighlevel vs ClickFunnels: Choosing the Right Marketing Tool?

GoHighlevel vs ClickFunnels – if you’re a marketer or business owner looking for an all-in-one marketing solution, this comparison guide will help you decide between these two feature-rich platforms.

We’ll dive deep into the capabilities of ClickFunnels and GoHighLevel to see how they stack up against each other. Exploring their tools for landing pages, funnel building, automation, CRM, sales and marketing, and more, we’ll uncover which platform is best suited for your needs. 

Bottom Line
Best For: All-In-One Marketing
Rating: 4.8/5
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Bottom Line
An all-in-one marketing platform with extensive customization, advanced automation, CRM integration, and robust email marketing. It’s ideal for businesses with diverse marketing needs.
Intuitive drag and drop email builder
Segmentation tools
Automation for workflows
High deliverability rates 
CRM integrations
Custom analytics 
Steep learning curve
Mostly for service businesses
Contacts limit – Free plan only allows up to 500 contacts
Support could be better
Best For: Funnel Building
Rating: 4.6/5
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Bottom Line
An ideal solution if your primary focus is creating sales funnels quickly, efficiently.and require a user-friendly platform to get your sales funnels up and running quickly
Drag and drop editor
Pre-designed templates
A/B testing
Affiliate management 
Webinars -Live and automated Webiner functionality
Steep learning curve
No native CRM
Mostly for online businesses
Limited automation flexibility 
No automated lead scoring
High pricing

What is ClickFunnels ?

Before we delve into the details, let’s start with a brief overview of ClickFunnels and GoHighLevel. ClickFunnels is a sales funnel builder that helps businesses create and manage their sales funnels efficiently. It offers a easy to use interface and a wide range of templates to design compelling landing pages, capture leads, and automate sales processes.


What is GoHighLevel ?

GoHighLevel is an all-in-one marketing automation platform that provides tools for customer relationship management (CRM), email marketing, SMS marketing, and more. It aims to simplify the marketing and sales process for businesses, particularly marketing agencies, by centralizing all the necessary tools in one dashboard.


Few Key Differences

Other than the obvious price difference, below are the key differences between ClickFunnels 2.0 and GoHighLevel.

CRM and Marketing Automation

GoHighLevel shines when it comes to CRM and marketing automation. It offers robust CRM capabilities, allowing you to manage leads, track customer interactions, and nurture relationships effectively. With GoHighLevel, you can automate marketing campaigns, send personalized emails, and even set up SMS marketing campaigns to engage with your audience.

ClickFunnels, on the other hand, focuses primarily on sales funnels and doesn’t offer as extensive CRM and marketing automation features as GoHighLevel. However, it integrates seamlessly with popular email marketing platforms, allowing you to connect your sales funnels with your existing email marketing campaigns.

GoHighLevel vs ClickFunnels

Sales Funnels and Landing Page Builders

ClickFunnels is renowned for its intuitive sales funnel builder and extensive library of templates. It provides a drag-and-drop interface that makes it easy for anyone to create stunning sales funnels, landing pages, and membership sites. ClickFunnels also offers a range of features like A/B testing, order bumps, and one-click upsells to optimize your sales process.

GoHighLevel also provides a funnel builder, but it focuses more on marketing agencies and offers additional features like white-labeling and client management. While it may not have as many templates as ClickFunnels, GoHighLevel’s funnel builder is still highly customizable and allows you to create effective sales funnels.

ClickFunnels vs GoHighLevel

Ease of Use: GoHighLevel vs ClickFunnels

When comparing marketing platform like GoHighLevel vs ClickFunnels, one crucial factor to consider is their ease of use. After all, you want a tool that simplifies your marketing efforts rather than adding complexity to your tasks. In this section, we’ll compare the user-friendliness of both platforms and help you determine which one aligns better with your needs.

GoHighLevel: GoHighLevel boasts an intuitive and clean interface. Its dashboard is designed with user experience in mind, making it easy to navigate. You’ll find all the essential tools neatly organized, and accessing features like CRM, email marketing, and funnel building is straightforward.

ClickFunnels: ClickFunnels also offers a user-friendly interface, focusing on simplicity. The platform emphasizes drag-and-drop functionality, allowing users to create sales funnels with ease. While the learning curve is relatively low, some users may find the interface a bit less intuitive compared to GoHighLevel.

Setup and Onboarding

GoHighLevel: GoHighLevel’s onboarding process is designed to get you up and running quickly. The platform offers helpful tutorials and documentation to guide you through the initial setup. Users often praise the platform’s simplicity during the onboarding phase.

ClickFunnels: ClickFunnels also provides resources for onboarding, including training videos and webinars. While it’s user-friendly, some users may require a bit more time to become fully comfortable with the platform.

Building Funnels

GoHighLevel: GoHighLevel’s funnel builder is known for its ease of use. Users can create complex sales funnels with a few clicks, and the drag-and-drop interface simplifies the process. The platform’s templates and pre-built elements further enhance the user experience.

ClickFunnels: ClickFunnels is famous for its funnel-building capabilities. The platform’s focus on simplicity allows users to create funnels quickly. However, some users may find the design options slightly limited compared to GoHighLevel.

Customization Options

GoHighLevel: GoHighLevel offers robust customization options. Users can tailor their funnels, emails, and CRM to meet specific branding and marketing needs. The platform’s flexibility is a significant advantage for businesses with unique requirements.

ClickFunnels: ClickFunnels provides customization options, but they may be more basic compared to GoHighLevel. Users looking for extensive customization capabilities might find GoHighLevel more appealing.

In summary, both GoHighLevel and ClickFunnels prioritize ease of use in their platforms. However, the choice between the two may come down to your personal preferences and the complexity of your marketing campaigns.

GoHighLevel excels in flexibility and customization, while ClickFunnels offers a straightforward, streamlined approach. Ultimately, your decision should align with your specific needs and how comfortable you feel navigating each platform’s interface.

Now let’s look at some of the key features of both platforms.

Key Features

Sales Funnel Building: GoHighLevel vs ClickFunnels

Building effective sales funnels is at the core of successful online marketing. In this section, we’ll compare the sales funnel building capabilities of GoHighLevel and ClickFunnels, helping you make an informed choice between these two platforms.

GoHighLevel: Simplifying Funnel Creation

GoHighLevel stands out for its user-friendly approach to funnel building. It provides a comprehensive set of tools to create and customize sales funnels with ease. Here’s what you can expect:

  • Drag-and-Drop Builder: GoHighLevel’s drag-and-drop builder simplifies the process of adding elements to your funnel. Whether it’s landing pages, forms, or email sequences, you can effortlessly arrange and design your funnel components.
  • Templates Galore: The platform offers a variety of pre-designed templates for different industries and goals. This saves time and ensures a professional look for your funnels.
  • Automation Integration: GoHighLevel seamlessly integrates marketing automation into your funnels. You can set up triggers, actions, and follow-ups to engage and nurture your leads automatically.
  • CRM Integration: The CRM functionality in GoHighLevel ensures that your leads are well-managed throughout the funnel stages. You can track interactions, segment your audience, and personalize your marketing efforts.
GHL Funnel

GoHighLevel is the go-to choice for businesses looking for comprehensive funnel creation, automation, and CRM capabilities. It’s ideal if you require advanced marketing features and customization.

ClickFunnels: Streamlined Funnel Creation

ClickFunnels is renowned for its simplicity and focus on funnel building. While it may not have the extensive automation and CRM features of GoHighLevel, it excels in creating straightforward and effective funnels:

  • User-Friendly Interface: ClickFunnels’ interface is designed for those who want to create funnels quickly. Its drag-and-drop functionality allows you to add pages, forms, and upsells effortlessly.
  • Template Library: ClickFunnels offers a library of customizable templates. Whether you need a landing page or a complete sales funnel, you can find a template that suits your needs.
  • A/B Testing: ClickFunnels enables A/B testing to optimize your funnels for better conversion rates. You can experiment with different elements to find what works best for your audience.
  • Payment Integration: If you’re selling products or services, ClickFunnels provides secure payment processing integrations to facilitate transactions within your funnels.
ClickFunnels Intro

ClickFunnels is the preferred option if you prioritize a straightforward, user-friendly approach to funnel building. It excels in creating basic to intermediate funnels quickly and efficiently.

Email Marketing: ClickFunnels 2.0 vs GoHighLevel

Effective email marketing is a cornerstone of successful digital marketing campaigns. In this section. Let’s see how both platforms compare to each other.

GoHighLevel: Powerhouse Email Marketing

GoHighLevel offers robust email marketing features, making it a valuable tool for businesses looking to engage and nurture their leads. Here’s what you can expect:

  • Email Automation: GoHighLevel allows you to create complex email automation sequences effortlessly. You can set triggers, actions, and conditions to send targeted emails based on user behavior.
  • List Management: Managing your email lists is a breeze with GoHighLevel. You can segment your audience, ensuring that each email campaign reaches the right people at the right time.
  • Personalization: GoHighLevel enables you to personalize your email content, increasing engagement. You can insert dynamic content, such as the recipient’s name, to make your emails more compelling.
  • Analytics: The platform provides detailed email campaign analytics, allowing you to track open rates, click-through rates, and conversions. This data helps you refine your email marketing strategy.
GoHighlevel vs ClickFunnels

GoHighLevel is the preferred choice for businesses with sophisticated email marketing needs. If you require advanced automation, in-depth analytics, and personalized campaigns, it’s the go-to platform.

ClickFunnels: Streamlined Email Marketing

While ClickFunnels primarily focuses on funnel building, it also offers email marketing features to complement your sales funnels:

  • Basic Email Automation: ClickFunnels provides basic email automation features to send automated follow-up emails. While not as advanced as GoHighLevel, it’s suitable for simpler email sequences.
  • List Segmentation: You can segment your email list within ClickFunnels to target specific groups of subscribers with tailored content.
  • Template Library: ClickFunnels offers email templates to help you create visually appealing emails. It simplifies the design process.
  • A/B Testing: You can conduct A/B testing on your email campaigns to optimize your messaging for better results.
GoHighlevel vs ClickFunnels

ClickFunnels is suitable for businesses with simpler email marketing requirements. It’s a great choice if you primarily need basic email automation and template-based email design to complement your sales funnels.

Remember that you can use GohighLevel and ClickFunnel’s own email or integrate both platforms with popular email marketing tools like Mailchimp or ActiveCampaign if you have specific preferences in that regard.

Ultimately, your choice should align with your overall marketing strategy and the level of email marketing sophistication your campaigns require

CRM Integration: GoHighLevel vs ClickFunnels

Customer Relationship Management (CRM) integration is a critical aspect of managing leads, nurturing relationships, and optimizing your marketing efforts. In this section, we’ll compare how GoHighLevel and ClickFunnels handle CRM integration, helping you choose the platform that aligns with your CRM needs.

GoHighLevel: Seamlessly Managing Customer Relationships

GoHighLevel CRM is renowned for its comprehensive CRM capabilities. Here’s how it excels in CRM integration:

  • Native CRM: GoHighLevel comes equipped with a native CRM system that allows you to manage contacts, track interactions, and segment your audience seamlessly.
  • Automation and CRM: The platform seamlessly integrates automation with CRM, enabling you to automate follow-ups, lead scoring, and personalized communication based on CRM data.
  • Custom Fields: GoHighLevel allows you to create custom fields in the CRM to capture and store specific lead information unique to your business.
  • Pipeline Management: You can manage your sales pipelines effectively within GoHighLevel’s CRM, tracking leads through every stage of the sales process.

GoHighLevel is the preferred option if you need a powerful, all-in-one platform that seamlessly integrates CRM with marketing automation. It’s ideal for businesses looking to manage customer relationships comprehensively.

ClickFunnels: Basic CRM Functionality

While ClickFunnels offers some CRM capabilities, they are more basic compared to GoHighLevel:

  • Contact Management: ClickFunnels provides contact management features, allowing you to collect and store lead information. However, its CRM functionalities are less comprehensive.
  • Integration Options: ClickFunnels offers integration with third-party CRMs like HubSpot and Salesforce, giving you flexibility in choosing your CRM tool.
  • Automation: Automation within ClickFunnels is primarily focused on funnel processes rather than advanced CRM automation.
  • Lead Tracking: ClickFunnels provides lead tracking within the funnel, but it may not offer the detailed CRM capabilities you find in GoHighLevel.

ClickFunnels can be a suitable choice if you have an existing CRM system that you prefer to use. ClickFunnels’ basic CRM features may suffice if you primarily need lead collection and basic contact management.


GoHighLevel EDITOR's CHOIce

Best For: All In One Marketing
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Automation and Workflow: GoHighLevel vs ClickFunnels

Automation and workflow management are pivotal in streamlining your marketing processes and saving valuable time.

GoHighLevel: The Automation Powerhouse

GoHighLevel shines when it comes to automation and workflow management. Here’s why:

  • Visual Workflow Builder: GoHighLevel offers a visual workflow builder that allows you to create complex automation sequences with ease. You can design intricate workflows by connecting triggers, actions, and conditions intuitively.
  • Email Automation: GoHighLevel’s automation capabilities extend to email marketing. You can set up automated email sequences based on user behavior, ensuring that your leads receive timely and relevant messages.
  • CRM Automation: The platform seamlessly integrates CRM with automation, enabling lead scoring, personalized communication, and automated follow-ups based on CRM data.
  • Task Automation: GoHighLevel allows you to automate various tasks, from lead assignment to appointment scheduling, reducing manual workloads.

GoHighLevel is the ideal choice if you require advanced automation, intricate workflow designs, and seamless integration of CRM, email marketing, and other marketing automation tools.

ClickFunnels: Streamlined Funnel Automation

While ClickFunnels focuses primarily on funnel building, it does offer some automation features:

  • Funnel Automation: ClickFunnels provides automation within the context of sales funnels. You can set up actions based on user interactions within your funnel, such as sending follow-up emails or triggering upsells.
  • Email Automation: ClickFunnels offers basic email automation, allowing you to create automated email sequences. However, it may not be as robust as GoHighLevel’s email automation capabilities.
  • Integration with Other Tools: ClickFunnels can integrate with third-party automation tools like Zapier, expanding its automation possibilities.
  • A/B Testing: You can automate A/B testing of different funnel elements to optimize your conversion rates.

ClickFunnels can be suitable if you prioritize automation within the context of sales funnels and have simpler automation requirements. It’s a streamlined solution for businesses looking to automate funnel processes.

Templates and Customization

Choosing a marketing platform that offers a wide range of templates and customization options is crucial for creating visually appealing and unique marketing assets.

GoHighLevel: Tailoring Templates to Your Brand

GoHighLevel is known for its versatility in template customization. Here’s what sets it apart:

  • Template Variety: GoHighLevel offers a diverse selection of templates, covering various industries and marketing needs. From landing pages to email templates, you’ll find a template for nearly every purpose.
  • Drag-and-Drop Customization: The platform’s drag-and-drop editor makes it easy to customize templates to match your brand’s identity. You can effortlessly add, move, and modify elements to create a unique look.
  • CSS Editing: For advanced users, GoHighLevel provides the option to edit CSS code, offering complete design freedom.
  • Branding Consistency: GoHighLevel’s customization features allow you to ensure branding consistency across all marketing assets.

GoHighLevel is the preferred option if you prioritize extensive design customization, require templates for various marketing assets, and need the flexibility to create unique designs that align perfectly with your brand.

ClickFunnels: Streamlined Design for Funnel Building

While ClickFunnels is primarily designed for funnel creation, it does offer customization options:

  • Template Library: ClickFunnels provides a library of templates suitable for various funnel stages. You can find templates for landing pages, sales pages, and more.
  • Simple Customization: ClickFunnels’ customization features are user-friendly, allowing you to edit templates without the need for coding. You can change text, images, and colors easily.
  • Limited Design Flexibility: ClickFunnels’ customization options may be somewhat limited compared to GoHighLevel, making it more suitable for users who prefer a streamlined design process.
  • Branding: While you can customize templates to match your brand, achieving complex and unique designs may require additional design work.

ClickFunnels is suitable if you’re primarily focused on creating sales funnels and prefer a more streamlined approach to template customization. It’s a user-friendly option for users who want to get their funnels up and running quickly.

Membership Sites and Online Courses: GoHighLevel vs ClickFunnels

Creating and managing membership sites and online courses is a key component of many online marketing strategies.

GoHighLevel: A Versatile Approach

GoHighLevel offers a versatile approach to membership sites and online courses:

  • Membership Site Creation: GoHighLevel allows you to build fully customized membership sites. You can create multiple membership tiers, grant access based on subscriptions, and protect your content.
  • Online Course Integration: The platform seamlessly integrates with popular online course platforms like Kajabi and Teachable. This means you can leverage GoHighLevel’s marketing and automation features while hosting your courses elsewhere.
  • Content Drip: GoHighLevel provides content drip functionality, enabling you to release course modules over time to your members, keeping them engaged.
  • CRM Integration: The CRM integration ensures that you can effectively manage member data, track progress, and automate communication.

ClickFunnels: Streamlined Funnel-Based Approach

While ClickFunnels primarily focuses on sales funnel creation, it can also support membership sites and online courses:

  • Membership Site Funnel: ClickFunnels offers a “Membership Funnel” template that simplifies the creation of membership sites. You can set up access levels and integrate payment gateways.
  • Integration with Online Course Platforms: Similar to GoHighLevel, ClickFunnels can integrate with popular online course platforms. However, it may require third-party tools for more advanced course management.
  • Sales Funnel Integration: ClickFunnels’ strength lies in sales funnels. You can use its funnel-building capabilities to promote and sell your courses effectively.
ClickFunnels Membership site

User Experience and Support: GoHighLevel vs ClickFunnels

A smooth user experience and reliable support are essential when choosing a marketing platform.

GoHighLevel: Streamlined User Experience

GHL platform offers an intuitive and user-friendly interface, ensuring a positive user experience:

  • Dashboard: The platform’s dashboard is well-organized, making it easy to access essential tools and features. Users often praise its clean design.
  • Onboarding: GoHighLevel offers helpful onboarding resources, including tutorials and documentation, to guide new users through the platform’s setup and functionalities.
  • Training Resources: GoHighLevel provides extensive training materials, webinars, and a knowledge base to help users make the most of the platform’s capabilities.
  • Community Support: Users can connect with a vibrant community of GoHighLevel users and experts for additional guidance and support.
GHL Dashboard

GoHighLevel is ideal if you prioritize a well-designed, user-friendly interface, and comprehensive support resources. It’s a great choice for users who want a platform that is easy to navigate and offers extensive training materials.

ClickFunnels: User-Friendly Funnel Building

While ClickFunnels is primarily focused on funnel creation, it aims to provide a user-friendly experience:

  • Dashboard: ClickFunnels offers a dashboard that simplifies the process of creating and managing sales funnels. Users can quickly access their funnel building tools.
  • Onboarding: ClickFunnels provides training videos and webinars to help users get started with funnel creation. The platform emphasizes ease of use during onboarding.
  • Support Resources: Users can access customer support and a knowledge base to find answers to common questions and troubleshoot issues.
  • Community: ClickFunnels has an active user community where users can exchange tips and advice.
ClickFunnels Dashboard

ClickFunnels can be suitable if you primarily need a user-friendly funnel building experience and prefer simplicity in your marketing platform. It provides basic onboarding and support resources for users focused on creating sales funnels.

Both platforms aim to provide a positive user experience, so consider your comfort level with their respective interfaces and the level of support you require when making your decision.

Pricing and Plans

When considering a marketing platform like GoHighLevel or ClickFunnels, understanding the pricing structure is crucial. In this section, we’ll break down the pricing plans for both platforms and help you make an informed decision based on your budget and requirements.

GoHighLevel Pricing

GoHighLevel offers a tiered pricing structure designed to accommodate businesses of various sizes and needs:

  1. Starter Plan: Starting at $97 per month, this plan is suitable for small businesses and entrepreneurs. It includes essential features such as funnel building, email marketing, and basic automation.
  2. Unlimited Plan: Priced at $297 per month, the Unlimited Plan is ideal for businesses looking to scale their marketing efforts. It adds advanced automation, CRM integration, and more.
  3. 14-Day Free Trial: GoHighLevel offers a 14-day free trial period, allowing you to explore the platform’s capabilities before committing to a paid plan.
GoHighlevel vs ClickFunnels

ClickFunnels Pricing

ClickFunnels offers a simpler pricing structure focused on funnel building:

  1. Basic Plan: Priced at $127 per month, this plan give you everything you need. It provides access to the core funnel building features. It’s suitable for users primarily interested in creating sales funnels. 
  2. Pro Plan: The ClickFunnels Pro Plan costs $157 per month and offers additional features like email marketing and more advanced funnel customization.
  3. 14-Day Free Trial: Similar to GoHighLevel, ClickFunnels provides a 14-day free trial period for users to explore the platform’s capabilities.
GoHighlevel vs ClickFunnels

Conclusion: GoHighLevel vs ClickFunnels

In this GoHighLevel vs ClickFunnels comparison, after examining the various aspects, it’s time to draw our conclusions and offer a final recommendation based on your marketing needs.

The Power of GoHighLevel

GoHighLevel emerges as a comprehensive marketing platform suitable for businesses with diverse marketing needs. Here’s why it stands out:

  • All-in-One Solution: GoHighLevel offers a wide range of features, from advanced funnel building to robust email marketing and automation. It’s an all-in-one marketing powerhouse.
  • Customization and Design: The platform provides extensive customization options and design flexibility, ensuring that your marketing assets align perfectly with your brand.
  • CRM Integration: If you require a strong CRM system integrated seamlessly with marketing automation, GoHighLevel delivers.
  • Automation Mastery: GoHighLevel excels in automation and workflow management, making it a top choice for businesses aiming to streamline their marketing processes.
  • User Experience: Its user-friendly interface, onboarding resources, and active community support contribute to a positive user experience.

When to Choose ClickFunnels

While ClickFunnels may not offer the same breadth of features as GoHighLevel, it remains a valuable choice for specific scenarios:

  • Streamlined Funnel Building: ClickFunnels is ideal if your primary focus is creating sales funnels quickly and efficiently. It simplifies the funnel building process.
  • User-Friendly: Users who prefer a straightforward and user-friendly platform for basic funnel creation will appreciate ClickFunnels.
  • Email Marketing Complement: ClickFunnels can complement your email marketing needs, although it may require third-party email tools for advanced features.

Our Recommendation

Ultimately, the choice between GoHighLevel and ClickFunnels depends on your unique marketing requirements:

Choose GoHighLevel if you need an all-in-one marketing platform with extensive customization, advanced automation, CRM integration, and robust email marketing. It’s ideal for businesses with diverse marketing needs.


GoHighLevel EDITOR's CHOIce

Best For: All In One Marketing
Some of the links in this article may be affiliate links, which can provide compensation to us at no cost to you if you decide to purchase a paid plan

Opt for ClickFunnels if you prioritize simplified funnel creation and require a user-friendly platform to get your sales funnels up and running quickly. ClickFunnels is a solid choice for those focused on the core aspects of funnel building.


ClickFunnels Runner up

Best For: Funnel Creation
Some of the links in this article may be affiliate links, which can provide compensation to us at no cost to you if you decide to purchase a paid plan

Both platforms have their strengths, so align your decision with your specific marketing strategy, complexity, and goals. Remember that you can integrate third-party tools to enhance your chosen platform’s capabilities.

Frequently Asked Questions

What software and services does GoHighLevel replace?

GoHighLevel can replace separate tools for email marketing, CRM, website hosting, appointment scheduling, and more. It consolidates functionality that normally requires multiple platforms.

What is GoHighLevel used for and what services does it offer?

GoHighLevel is an all-in-one suite for client management, email marketing, website hosting, appointment setting, and other business services. It aims to provide a unified solution optimized for service-based businesses.

Why consider GoHighLevel as an alternative to ClickFunnels?

Some reasons to consider GoHighLevel over ClickFunnels are its more advanced email marketing automation, broader service business features like scheduling, and more customizable platforms and integrations.

What are some free or cheaper alternatives to ClickFunnels?

Some popular free or lower-cost alternatives to explore are LeadPages, Instapage, GetResponse, ConvertKit, MailerLite, and GrooveFunnels. These provide lower entry points and prices.

Who are ClickFunnels’ main competitors?

Major competitors to ClickFunnels include Instapage, LeadPages, Kartra, Kajabi, GrooveFunnels, ConvertKit, ActiveCampaign, and Acuity Scheduling. Most focus on simplified funnel building.

Is GrooveFunnels considered better than ClickFunnels?

GrooveFunnels is sometimes seen as an advanced alternative given its lifetime deal pricing, additional features like a HelpDesk, and fewer upsells. But ClickFunnels still remains the market leader.

Why are some users leaving ClickFunnels?

Some reasons users switch from ClickFunnels are its high pricing for advanced features, upsells and ongoing costs, steep learning curve, and reports of glitches or poor customer service.

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