Icegram vs MailPoet: Which One Is Right for You?

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When evaluating Icegram vs MailPoet as email marketing solutions for WordPress users, choosing between the abundant plugin options can feel overwhelming. With both Icegram and MailPoet deeply integrated into WordPress for streamlined newsletter building and list growth, identifying the ideal plugin for your strategy and skills can propel success.

The array of options might leave you scratching your head, pondering which one will fit like a glove in terms of functionality, ease of use, and cost.

It’s something many have wrestled with; that quest to uncover the golden ticket among a sea of choices isn’t just daunting—it’s downright overwhelming at times. But fear not! I’ve rolled up my sleeves and dived into the depths of research and analysis to bring two champions to light: Icegram and Mailpoet.

Both pack punches with their distinct advantages—like Icegram waving its banner high with an arsenal of over 120 ready-to-use campaigns—that could be the tipping point for your decision-making.

Bottom Line
Bottom Line
Icegram is a simple and intuitive WordPress email marketing plugin that doesn’t require third-party subscriptions or additional tools to send newsletters, providing a cost-effective solution for users.

This high-quality plugin is ideal for lead generation, pop-up campaigns, and personalized targeting, offering a range of features to convert visitors to subscribers and automate onsite and email marketing campaigns.
Offers a range of customizable and responsive theme designs.
Provides powerful segmentation, list cleaning, spam checks, and high-speed sending.
Integrates with various email marketing platforms like Mailchimp, Constant Contact, and GetResponse.
Some features may require advanced customization
The free version has limitations on the number of subscribers and emails.
Bottom Line
MailPoet is a powerful email marketing plugin designed specifically for WordPress users, offering a user-friendly interface and seamless integration with WordPress websites or blogs.

It provides essential email marketing features, popups, and lead capture forms, making it a great choice for users looking to manage their email campaigns directly from their website.
Seamless integration with WordPress, providing a user-friendly interface.
Detailed analytics to track email campaign performance.
Allows for automation of email sequences and management of subscribers.
The free version has limitations on the number of subscribers and emails.
Some users have reported issues with deliverability and spam filters.

The article ahead does all the legwork for you, putting Icegram and Mailpoet under the microscope side by side so you can skip straight to making informed choices.

We’ll scrutinize everything from their interfaces and feature sets to pricing strategies and what real-life users are saying about their support teams—we’re here to pinpoint which plugin might just set your email outreach ablaze.

Ready for smoother sailing in picking out plugins? Let’s dive right in!

Key Takeaways

  • Icegram has over 120 ready-to-use campaigns that help to quickly create opt-in forms and popups for capturing leads on WordPress sites. It’s easy to use with drag-and-drop features but may need add-ons for more complex functions.
  • MailPoet allows users to manage subscribers, design emails directly in WordPress, and track performance with analytics. It integrates well with WordPress and offers automated emails but may lack advanced automation and segmentation capabilities.
  • Both plugins offer free versions; however, MailPoet’s is limited to less than 1,000 subscribers while Icegram’s free version comes with basic features. Paid plans are available that offer more options.
  • Customer support for both is decent, offering resources like email support and knowledge bases. They also have user communities that can provide help and advice.
  • Users of Icegram enjoy its ease of customization while MailPoet users appreciate its effective subscriber management system; choosing depends on whether one needs simple lead capture or robust newsletter management tools.

Icegram vs MailPoet: Overview

Icegram and MailPoet are both popular email marketing plugins for WordPress, offering a range of features to help users engage and convert their website visitors. 

Let’s compare their key features to help you decide which one is best for your needs.

What they are

Icegram positions itself as a flexible email marketing solution for WordPress users through its three separate products of Icegram Engage, Express, and Collect – catering to popups, newsletters, and lead capture forms respectively in an a la carte model.

Icegram vs Mailpoet

MailPoet however takes a distinctly integrated approach as an all-in-one email marketing and lead generation plugin purpose-built for WordPress.

Icegram vs MailPoet

Instead of specific stand-alone tools, MailPoet offers a unified solution for popups, customizable email templates, advanced automation, detailed analytics, and embedded opt-in forms all within one robust plugin.

Who they are for

Icegram and MailPoet are both email marketing tools made for WordPress websites. They help website owners grow their subscriber lists and promote their content.

Icegram has different features like popups, landing pages, email newsletters, and forms. This wide range of tools works for many types of WordPress sites like blogs, stores, and business websites.

Icegram vs MailPoet

MailPoet focuses more specifically on email newsletters, popups, and forms for list building. It makes email marketing and subscriptions easy to manage directly inside WordPress.

Icegram handles more marketing jobs. MailPoet just focuses on email and is easier to use.

Small business owners, bloggers, and entrepreneurs need to think about what features they need. Icegram works if you want lots of marketing tools. MailPoet is better if you just need help with email newsletters and don’t need complex options. Knowing your goals makes picking the right choice easier.

Icegram vs Mailpoet

Both work with WordPress and subscriptions. But each takes its approach. Figure out what editing and options you require so your choice matches what you want to accomplish.

Key Features Comparison

When comparing Icegram vs MailPoet, it is essential to consider the features, user interface, pricing, customer support, and user reviews. Each plugin has its strengths and weaknesses that are important to consider when choosing the right one for your WordPress website.

Features and Functionality

Icegram offers over 120 pre-designed campaigns, making creating engaging and effective opt-in forms for lead capture easy. It provides various targeting options like time delay, scroll trigger, exit intent, and more to display the right message at the right time, thus increasing conversions.

Icegram Features

Icegram also integrates seamlessly with popular email marketing services like MailChimp and AWeber, enabling smooth subscriber management.

MailPoet Features

On the other hand, Mailpoet simplifies newsletter management by allowing users to design newsletters directly in WordPress using its drag-and-drop editor. It offers features such as automated welcome emails, post notifications, and advanced analytics to track engagement metrics effectively.

User interface

Icegram’s user interface is designed to be intuitive and easy to use. With its drag-and-drop builder, creating eye-catching popups, welcome bars, and opt-in forms is a breeze. The plugin also offers a wide range of customizable templates to suit different website styles and branding requirements, making it simple for users to create professional-looking newsletters without any coding knowledge.

Icegram Templates

On the other hand, Mailpoet provides a user-friendly interface that allows for seamless newsletter creation and management directly within the WordPress dashboard. Its visual newsletter editor enables users to design stunning emails with ease, while the subscriber management features are easily accessible.

Mailpoet Templates

Overall, both Icegram and Mailpoet offer convenient interfaces that cater to the needs of WordPress users looking for efficient email marketing solutions.

Customer support

When it comes to customer support, both Icegram and MailPoet offer responsive assistance through a variety of channels. Icegram provides support through email, knowledge base resources, and community forums.

Icegram vs MailPoet

On the other hand, MailPoet offers comprehensive help through email support and extensive documentation on their website.

Mailpoet vs Icegram

Additionally, both plugins have active user communities that contribute to solving issues and sharing best practices.

Email Newsletter

Now, coming to the comparison of Icegram and MailPoet for creating newsletters and newsletter subscriptions. Both are popular choices among WordPress users for managing newsletters and email marketing needs. Icegram offers 120+ ready-to-use campaigns to capture quality leads, while MailPoet is known for subscriber management, email templates, and analytics.

Icegram Express is a top WordPress newsletter plugin that does not require any third-party subscriptions or additional tools while MailPoet integrates with Icegram to increase subscribers through popups, welcome bars, and opt-in forms.

Both Icegram and MailPoet serve different purposes on your WordPress website. Icegram is a simple email marketing tool suitable for capturing quality leads and nurturing existing ones without the need for additional subscriptions or tools.

Pricing Comparison

Now let’s talk about the pricing. Mailpoet has a free version, suitable for small websites with less than 1,000 subscribers. For larger lists, there are paid plans starting at $10 per month.

Mailpoet Pricing

Icegram Express offers a free version with limited features and three premium plans ranging from $129 to $229 annually.

Icegram Pricing

With these prices, it’s essential to consider your subscriber numbers and budget when deciding which plugin is more cost-effective for your WordPress email marketing needs.

Pros and Cons of Each Plugin

There are various advantages and limitations to both Icegram and MailPoet that users should consider before making a decision. Each plugin offers unique features and functionality that cater to different needs, so it’s important to weigh the pros and cons carefully.

Advantages of Icegram

Icegram offers 120+ ready-to-use campaigns, making setting up effective lead capture and customer engagement quick and easy. Icegram doesn’t require any third-party subscriptions or additional tools, saving time and money while still delivering high-quality email marketing solutions.

The Icegram Express is a top WordPress newsletter plugin for capturing quality leads and nurturing existing ones. With Icegram, you can create popups, welcome bars, slide-ins, notifications, messengers, and subscribe buttons along with in-post opt-in forms without any coding skills.

This makes it an ideal choice for WordPress users looking for a simple yet powerful solution to manage newsletters and grow their subscriber base.

Limitations of Icegram

While MailPoet has its advantages, it’s important to consider the limitations of Icegram as well. One setback of Icegram is that some advanced features may require additional add-ons, which can lead to increased costs for users.

Additionally, since Icegram focuses more on lead capture and nurturing rather than full-fledged email marketing, users looking for robust email campaign management may find its capabilities limited.

Despite these drawbacks, Icegram remains a popular choice among WordPress users due to its ease of use and focus on quality lead generation.

Advantages of MailPoet

MailPoet is a popular and user-friendly WordPress plugin that offers a range of advantages. It allows easy management of subscribers, the creation of beautiful email templates, and detailed analytics to track the performance of your newsletters.

One advantage is its seamless integration with Icegram for boosting subscriber numbers through popups, welcome bars, and opt-in forms. Additionally, MailPoet provides an all-in-one solution without requiring third-party subscriptions or extra tools.

Furthermore, it empowers users by offering features such as automated emails, WooCommerce compatibility for e-commerce sites, and GDPR compliance for data protection. This makes MailPoet a versatile tool suitable for various newsletter and email marketing needs on WordPress websites.

Limitations of MailPoet

MailPoet lacks advanced automation features like drip campaigns and advanced segmentation, which restricts its capability for more intricate email marketing strategies. The plugin’s free version limits the number of subscribers and newsletters, making it less suitable for larger websites with extensive mailing lists.

Additionally, MailPoet doesn’t offer as many built-in design options as other newsletter plugins available in the market, potentially requiring additional customization efforts.

Moving on to the next section of our comparison between Icegram and Mailpoet, let’s delve into their respective pros and cons to understand how each plugin stands out in different aspects.

User reviews

Users have praised Icegram for its easy-to-use interface and flexible customization options. They appreciate the variety of ready-to-use campaigns and the seamless integration with WordPress websites.

Icegram Reviews

Many users also find Icegram’s customer support to be responsive and helpful, addressing their queries promptly.

Meanwhile, Mailpoet has garnered positive feedback for its robust subscriber management features and intuitive email templates.

Icegram vs MailPoet

Users have also highlighted Mailpoet’s comprehensive analytics tools, which provide valuable insights into their newsletter performance.

Other Alternatives

While Icegram and MailPoet are two of the top newsletter email marketing plugins for WordPress, there are several other newsletter plugins for WordPress worth considering:

1. OptinMonster: OptinMonster is a powerful lead generation plugin that offers a variety of opt-in forms and targeting options. It integrates with popular email marketing services and provides advanced analytics to track the performance of your campaigns.

2. ConvertKit: ConvertKit is one of the best email marketing platform designed specifically for bloggers and content creators. However, it doesn’t offer a WordPress email plugin. It offers a user-friendly interface, customizable opt-in forms, highly targeted email marketing campaigns, an email list builder, and advanced automation features.

3. Bloom: Bloom is a popular WordPress email marketing plugin. It is a visually appealing email opt-in plugin developed by Elegant Themes. It offers a wide range of design options and integrates seamlessly with popular email marketing services.

4. Newsletter: Newsletter is a comprehensive email marketing plugin for WordPress that allows you to create, send, and track newsletters directly from your WordPress dashboard. It offers a drag-and-drop editor, customizable newsletter templates, and advanced analytics. It is one of the best WordPress newsletter plugins.

5. MailChimp: MailChimp for WordPress is not just a newsletter plugin; it’s a strong email marketing tool for WordPress sites. I can use MailChimp to manage my subscribers, send out amazing emails, and check how well my newsletters are doing.

It has pre-made templates that make my emails look professional without much work from me.

6. TinyEmail: TinyEmail stands out as a budget-friendly and efficient email marketing platform designed to cater to both novice and seasoned email marketers. With its user-friendly interface, fundamental templates, and segmentation capabilities, TinyEmail is tailored for small teams aiming to execute successful email campaigns.

This platform is well-suited for small business owners, bloggers, content creators, and lean startups. It delivers straightforward and accessible email marketing software, prioritizing the specific requirements of small businesses seeking to achieve success in their email campaigns.

Conclusion: Icegram vs MailPoet

In conclusion, Icegram vs MailPoet are both some of the best WordPress newsletter plugins. They offer unique features and functionalities that cater to different needs and preferences.

The comparison between Icegram and MailPoet can help WordPress users make informed decisions based on their specific requirements for managing newsletters and email marketing.

Icegram logo

Icegram Best for Lead Generations

Icegram is a versatile solution for lead generation, pop-up campaigns, and personalized targeting, offering a range of features to convert visitors to subscribers and automate onsite and email marketing campaigns
Some of the links in this article may be affiliate links, which can provide compensation to us at no cost to you if you decide to purchase a paid plan.

Icegram is a great choice for those seeking advanced segmentation, pop-up campaigns, and diverse form types, while MailPoet is ideal for users prioritizing seamless integration with WordPress and essential email marketing features.


MailPoet Best for WordPress Powered sites

MailPoet is best suited for WordPress users looking for a seamless email marketing solution, offering a user-friendly interface and essential email marketing features, popups, and lead capture forms
Some of the links in this article may be affiliate links, which can provide compensation to us at no cost to you if you decide to purchase a paid plan.

Implementing either plugin can lead to significant improvements in capturing quality leads and nurturing existing ones on WordPress websites.

I encourage you to explore these options further to find the best fit for your website’s newsletter and email marketing needs.


1. What is the difference between Icegram and Mailpoet plugins for WordPress?

Icegram and Mailpoet are both WordPress plugins, but they have different features. Icegram helps capture leads with opt-in forms, while Mailpoet lets you send newsletters and manage email solutions directly from WordPress.

2. Can I get Icegram or Mailpoet for free?

Yes! Both Icegram and Mailpoet offer free plugin versions that you can add to your WordPress site for lead capture and email marketing tasks.

3. Which is better for sending out newsletters in WordPress, Icegram, or Mailpoet?

Mailpoet is designed specifically for creating and sending out newsletters in WordPress, making it a good choice if that’s your main goal.

4. How do Icegram vs Mailpoet compare when it comes to pricing?

Both plugins start with a free version, but they offer paid plans too. Check the pricing details on their websites to see which one fits your budget while meeting your needs for email marketing.

5. Are there any differences in how easy it is to make subscription forms with Icegram versus Mailpoet?

Both plugins allow you to create subscription forms, but each has its own set of tools and options that might be more or less easy depending on what you want to do.

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