Mailerlite vs ActiveCampaign: Which Is Better ? [Updated]

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MailerLite vs ActiveCampaign: Finding the Best Email Marketing Platform

When comparing MailerLite vs ActiveCampaign, both are powerful email marketing tools, but have distinct differences in features and ideal user base. MailerLite excels at easy email and landing page creation with basic automation for startups and solopreneurs. ActiveCampaign offers sophisticated behavioral automations, deep CRM insights, lead scoring and integrations geared for growing businesses. 

In this in-depth comparison, we’ll explore key capabilities like templates, segmentation, workflows, compliance tools, analytics, and more. This comprehensive feature by feature comparison aims to provide the clarity needed to decide between these two leaders.

Let’s get started with the Mailerlite vs ActiveCampaign comparison.

Bottom Line
Best for Advanced Automation
Rating: 4.8/5
Try ActiveCampaign
Bottom Line
ActiveCampaign stands out for its customizable email templates and intuitive drag-and-drop editors, making it easy for users to create professional-looking campaigns without any coding knowledge. Additionally, the platform provides advanced automation and segmentation features to help businesses deliver targeted and personalized content to their audience, ultimately driving engagement and conversions.
Powerful Automation
In-depth reporting
Sales CRM Integration
Lead Scoring
Site tracking & event triggering
Predictive email content
Mobile App
Flexible pricing
Steep learning curve
No free plan
Limitations for basic users
Can be costly
Best For: Smaller list & Tight Budget
Price: $0 – $201 per month.
Annual Discount: Yes
Free Plan Available
Best for Smaller list & Tight Budget
Rating: 4.5/5
Try Mailerlite
Bottom Line
MailerLite provides cost-effective pricing plans and a generous free option. If you’re working with a limited budget or have a smaller subscriber list, MailerLite could be the ideal choice for you
User-friendly interface.
Affordable pricing.
Automation capabilities.
Solid email deliverability
Good customer support
Mobile App.
Limited A/B Testing.
No native social media Integration
Fewer advanced automation options
Contacts limited at free tier
No keyword or language translation
Best For: Smaller list & Tight Budget
Price: $0 – $18 per month.
Annual Discount: Yes
Free Plan Available

Mailerlite Features

Mailerlite simplifies email marketing with an intuitive drag and drop editor, powerful automation, and robust analytics. 

  • Drag and drop email template builder requires no coding for beautiful, mobile-responsive designs.
  • Automated sequences based on triggers and advanced segmentation enable timely, personalized content.
  • In-depth analytics and reporting provide campaign performance tracking and subscriber insights.
  • Easy creation of customized, engaging email campaigns.
  • Increased engagement and conversions through targeted, automated sequences.
  • Optimization of strategies using data like open/click rates for improved results.
Mailerlite vs ActiveCampaign

ActiveCampaign Features

ActiveCampaign goes beyond basic email marketing with powerful automation, advanced segmentation, and built-in CRM.

  • Powerful automation with complex workflows based on triggers and conditions.
  • Advanced segmentation divides audience into dynamic groups.
  • Visual automation builder for easy creation and management.
  • Built-in CRM with contact tracking and insights.
  • Deliver targeted, personalized messages automatically.
  • Simplified automation creation and management.
Mailerlite vs ActiveCampaign

With its combination of in-depth automation, segmentation, and CRM capabilities, ActiveCampaign empowers you to engage your audience, drive sales, and take your marketing to the next level. The robust feature set automates complex tasks to help maximize marketing ROI.

Pricing Comparison

When it comes to comparing Mailerlite vs ActiveCampaign , they both offer flexible plans to suit different business needs. Mailerlite offers a free plan that allows you to send up to 12,000 emails per month to a maximum of 1,000 subscribers. Their paid plans start at $9 per month for up to 500 subscribers, with additional pricing tiers based on the number of subscribers.

Mailerlite vs ActiveCampaign

ActiveCampaign offers a 14-day free trial, allowing you to test out their platform before committing to a paid plan. Their pricing starts at $39 per month for up to 500 subscribers, with additional pricing tiers based on the number of subscribers. ActiveCampaign’s pricing increases as you add more advanced features and automation capabilities to your plan.

Mailerlite vs ActiveCampaign

Ease of Use

Both Mailerlite and ActiveCampaign offer user-friendly interfaces that make it easy to navigate and use their platforms. Mailerlite’s interface is clean, intuitive, and beginner-friendly. The drag and drop editor allows you to easily design and customize your emails, while the dashboard provides a clear overview of your campaigns and analytics.

ActiveCampaign vs Mailerlite

ActiveCampaign’s interface is also user-friendly, but it offers more advanced features and options which has some learning curve. This can make it slightly more complex for beginners, but it provides greater flexibility and customization options for experienced users. ActiveCampaign’s dashboard allows you to easily manage your contacts, create automation workflows, and track your campaign performance.

ActiveCampaign vs Mailerlite

When it comes to ease of use, both platforms offer comprehensive documentation, tutorials, and customer support to help you get started and overcome any challenges. Whether you are a beginner or an experienced marketer, you will find the necessary resources to make the most out of both Mailerlite and ActiveCampaign.

Automation and Personalization

Automation and personalization are crucial elements of successful email marketing campaigns. Both Mailerlite and ActiveCampaign offer powerful automation and personalization features, but with some differences in terms of capabilities and ease of use.

Mailerlite’s automation features allow you to create basic automated workflows based on triggers such as subscriber actions or specific dates. You can set up welcome email sequences, birthday emails, and other triggered campaigns. While Mailerlite’s automation capabilities are not as advanced as ActiveCampaign’s, they still provide a solid foundation for automating your email marketing efforts.

Mailerlite Automation

ActiveCampaign, on the other hand, offers more advanced automation features and capabilities. You can create complex workflows with multiple triggers, conditions, and actions. ActiveCampaign’s automation builder provides a visual interface that makes it easy to design and manage your automated workflows. You can also use conditional logic to create personalized experiences for your subscribers based on their behavior and preferences.

ActiveCampaign Automations

In terms of personalization, both platforms allow you to merge tags and customize your emails with dynamic content. However, ActiveCampaign offers more advanced personalization options, such as conditional content blocks and dynamic content based on contact properties or segmentation criteria. This allows you to create highly targeted and personalized email campaigns that resonate with your audience.

Email Templates and Design

Both Mailerlite and ActiveCampaign provide professional email template design options, with Mailerlite offering more creative customization and ActiveCampaign focusing on minimalist, responsive templates.

Mailerlite’s drag-and-drop editor and library of customizable templates allow easy branding, image and video integration, and font/color changes. The built-in photo editor enables image editing without leaving the platform.

Mailerlite Email Designs

ActiveCampaign’s templates focus on clean, minimalist designs that are mobile-optimized. The editor allows logo, color, font and layout customization. Templates are responsive across devices.

ActiveCampaign Email Designs

Each platform provides ample design options whether starting from scratch or customizing pre-made templates. Mailerlite caters more to creative customization while ActiveCampaign prioritizes minimalism and responsiveness. Both enable creating professional, on-brand emails that engage audiences.

Landing Page Builder

In addition to email marketing features, landing pages are an essential component of a successful online email marketing strategy. They allow you to capture leads, promote your products or services, and drive conversions. Both email marketing platforms provide intuitive, drag-and-drop landing page builders to help create high-converting pages without coding knowledge.

Mailerlite’s integrated builder has customizable templates that can be personalized with branding, images/videos, and font/color changes. Pages are mobile-optimized.

Mailerlite vs ActiveCampaign

ActiveCampaign also offers templates for building responsive, branded landing pages by customizing elements, fonts, colors, and adding logos.

Mailerlite vs ActiveCampaign

Each platform enables seamless integration with other tools like CRMs and payment processors to streamline lead generation and conversion tracking.

While Mailerlite focuses on creative customization and ActiveCampaign on responsiveness, both landing page builders provide the capabilities to make professional, high-converting pages that capture leads and drive conversions. The user-friendly builders eliminate the need for web development skills.

Third Party Integration Capabilities

Integration with other tools and platforms is key for streamlined email marketing. Both Mailerlite and ActiveCampaign offer extensive integrations.

Mailerlite connects with WordPress, Shopify, WooCommerce, Zapier, and provides an API for custom integrations. This enables connecting email campaigns with your website, store, and apps.

Mailerlite Integrations

ActiveCampaign has vast integrations with CRMs, e-commerce, social media, analytics, and more. This allows connecting marketing with sales, customer management, and data analytics.

ActiveCampaign Integrations

Both platforms also integrate with third-party plugins and apps to extend functionality. Users can connect to payment processors, social media, analytics tools, and more.

Whether you need to connect your website, store, CRM, analytics, or other business-critical tools, Mailerlite and ActiveCampaign have the essential integrations. This enables seamless workflows and a unified experience across your marketing technology stack. The extensive integration options optimize workflows and data insights.

Compliance and Security

When it comes to email marketing platforms, compliance and security are paramount considerations. It’s essential to choose a platform that not only aligns with data protection regulations but also fortifies the security of your data and your subscribers’ information.

MailerLite stands out as a fully GDPR-compliant solution, equipping you with the essential tools to navigate the intricacies of data protection regulations seamlessly. They provide features like double opt-in processes, unsubscribe options, and data export capabilities. What’s more, MailerLite takes data security to heart, storing your information on secure servers and employing SSL encryption to safeguard data during transmission.

Mailerlite Security

Similarly, ActiveCampaign prioritizes GDPR compliance and equips you with tools designed to facilitate adherence to data protection regulations. You’ll find features like double opt-in mechanisms, unsubscribe options, and data export functionality at your disposal. ActiveCampaign mirrors MailerLite’s commitment to data security, storing your information on secure servers and utilizing SSL encryption to protect data during transit.

ActiveCampaign Security

In summary, both MailerLite and ActiveCampaign take a rigorous approach to data protection and security. By choosing either platform, you can rest assured that your data and your subscribers’ information are shielded in a robust, compliant, and secure environment.

Customer Support and Training

When selecting an email marketing software, it’s crucial to factor in customer support and training options. Ensuring you have access to the right support and resources can significantly impact your ability to maximize the benefits of your chosen platform.

MailerLite offers an extensive array of customer support avenues, including email assistance, live chat, and an informative knowledge base. To facilitate your platform proficiency, they provide a wealth of video tutorials and webinars. What sets MailerLite apart is their commitment to premium customers, offering dedicated account managers who provide personalized support and guidance tailored to your unique needs.

ActiveCampaign, on the other hand, boasts a comprehensive support ecosystem that encompasses email, live chat, phone support, and an expansive knowledge base. Their commitment to your success is evident through the availability of video tutorials, webinars, and a community forum where you can engage with fellow users and exchange best practices. ActiveCampaign extends personalized support and tailored training options to their premium customers, ensuring that you are equipped with the essential resources for success.

In summary, both MailerLite and ActiveCampaign recognize the significance of customer support and training in your journey with their platforms. Whether you choose MailerLite or ActiveCampaign, you can count on a robust support system and a plethora of educational resources to empower your email marketing endeavors.

Conclusion: Mailerlite vs ActiveCampaign

In the realm of email marketing, both Mailerlite and ActiveCampaign stand out with their robust features and capabilities, empowering you to streamline, automate, and analyze your email marketing endeavors. When determining the ideal email marketing platform for your business, it’s essential to factor in your specific requisites, budget constraints, and proficiency level.

If your business falls into the category of small-scale enterprises or operates within a limited budgetary scope, Mailerlite emerges as an exceptional choice. This platform boasts a user-friendly interface, potent automation functionalities, and an array of customizable templates. Moreover, Mailerlite’s cost-effective pricing plans render it particularly enticing for businesses seeking an entry point into the realm of email marketing.

Conversely, if your business encompasses larger-scale operations or necessitates advanced features and a high degree of customization, ActiveCampaign takes the lead. It offers an extensive suite of tools, encompassing advanced automation capabilities, segmentation options, and a robust CRM system. ActiveCampaign’s pricing structure mirrors the depth of features it offers, positioning it as an ideal choice for businesses grappling with intricate marketing needs.

Ultimately, the choice between Mailerlite and ActiveCampaign hinges on the unique requirements and objectives of your business. Each platform presents its own set of strengths and areas of specialization, necessitating a meticulous assessment of both to align with your specific business goals. Armed with the right email marketing platform, you can effectively cultivate audience engagement, propel conversions, and realize your marketing aspirations.

Frequently Asked Questions

What are the key differences between Mailerlite and ActiveCampaign?
The main differences are that Mailerlite is more beginner-friendly and focused on email marketing, while ActiveCampaign has advanced email automation, list management, CRM, and marketing automation capabilities.

Which is better for small businesses and beginners – Mailerlite or ActiveCampaign?
Mailerlite is likely the better choice for small businesses and beginners due to the simple interface, drag-and-drop editor, and more affordable pricing.

Which has better email marketing automation features – ActiveCampaign or Mailerlite?
Mailerlite and ActiveCampaign share many great features. Both are great for email marketing but ActiveCampaign provides more advanced segmentation, automation, and analytics capabilities. Mailerlite makes it easier to create beautiful email templates.

Does Mailerlite offer a free plan? What about ActiveCampaign?
Yes, Mailerlite has a free plan for up to 1,000 subscribers. ActiveCampaign has a free 14-day trial but no ongoing free plan.

What are the best Mailerlite alternatives?
Top Mailerlite alternatives include Sendinblue, Constant Contact, ConvertKit, Drip, and Omnisend.

Is HubSpot better than ActiveCampaign?
HubSpot and ActiveCampaign serve different purposes. HubSpot is an all-in-one marketing platform, while ActiveCampaign focuses on email marketing and automation.

What are some good ActiveCampaign alternatives?
Top ActiveCampaign alternatives are Mailerlite, Brevo, ConvertKit, and HubSpot Marketing Hub.

Is there a way to integrate Mailerlite with my CRM?
Yes, Mailerlite integrates with many popular CRM systems including Salesforce, Zoho CRM, and HubSpot CRM through Zapier.

Can I connect my ecommerce store to ActiveCampaign?
Yes, ActiveCampaign seamlessly integrates with platforms like Shopify, WooCommerce, and Magento.

How much do Mailerlite and ActiveCampaign cost?
Mailerlite plans start at free and go up to $99/month. ActiveCampaign pricing ranges from $15-$259/month.

Which has a trial or money-back guarantee?
ActiveCampaign offers a 14-day free trial. Mailerlite does not have a free trial but a 30-day money-back guarantee.

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