Mailerlite vs Brevo: Which Is Better ?

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Mailerlite vs Brevo: What is the best email marketing platform?

Mailerlite vs Brevo – which email marketing platform should you choose ?

With their range of features, integrations, and pricing plans, Mailerlite and Brevo (formerly Sendinblue) both enable you to create professional email campaigns, automate workflows, grow your lists, and analyze results.

But they each have strengths and weaknesses that may make one a better fit depending on your use case, industry, and budget.

Let’s get started.

Bottom Line
Pros
Cons
EDitor’s choice
Brevo (Formerly SendInBlue)
Rating: 4.8/5
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Bottom Line
Brevo has more advanced segmentation and targeting options than Mailerlite, allowing you to send highly personalized and relevant emails to different groups of subscribers. Brevo also has better automation features like triggered campaigns based on subscriber behavior.
Pros
Advanced segmentation and targeting
Great automation features
Flexible email editor
Integrates with ecommerce platforms
Cons
Can be complex for beginners
Pricing may be high for small businesses
Mobile app needs improvement
Support response times can be slow
Runner up
Mailerlite
Rating: 4.5/5
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Bottom Line
Mailerlite offers a more affordable pricing structure and generous free plan. If you have a tight budget or smaller list, Mailerlite can be a good option to get started with email marketing
Pros
Simple and easy to use interface
Affordable pricing plans
Generous free plan
Great for beginners
Cons
Limited segmentation options
Less robust automation
Fewer email template options
Lacks some advanced features
Integrations not as strong

Overview (Brevo)

Brevo is a versatile email service provider founded in 2012. It offers a wider range of marketing automation features beyond basic email functionality. 

The platform is suited for medium to large businesses sending high volumes of emails. It facilitates complex automations, detailed subscriber segmentation, and integration with CRM and ecommerce tools.

Mailerlite vs Brevo

Some common use cases for Sendinblue include:

  • Automated email journeys tied to customer lifecycle
  • Segmenting contacts for targeted email campaigns
  • Sending high volumes of transactional emails
  • Creating multi-step funnels with landing pages
  • Managing SMS marketing alongside email
Brevo Comparison

Brevo (formerly SendInBlue) Editor's choice

Best For: Advanced email marketing capabilities.
Some of the links in this article may be affiliate links, which can provide compensation to us at no cost to you if you decide to purchase a paid plan

Overview (Mailerlite) 

MailerLite is an intuitive email marketing software launched in 2012. It’s designed for small businesses, online stores, bloggers, and startups who want an affordable and easy-to-use solution for creating and sending email newsletters, automations, and other broadcasts.

With its simple drag and drop editor, polished templates, and automation builder, MailerLite enables anyone to create professional email campaigns without coding skills. It focuses on core email marketing features without overwhelming users.

Mailerlite vs Brevo

Some ideal use cases for MailerLite include:

  • Sending weekly newsletter updates to a small subscriber base
  • Building email sequences for onboarding subscribers 
  • Automating promotional emails like cart abandonment
  • Creating basic landing pages and signup forms

Key Features: Mailerlite vs Brevo

Email Deliverability and Inbox Placement

Deliverability rate is an important consideration when choosing an email service, as this determines whether your emails reach subscriber inboxes or get filtered to spam.

MailerLite prides itself on excellent deliverability, with rates consistently reaching 99% for most users. This means emails reliably land in subscriber inboxes. 

Brevo also provides great deliverability and inbox placement. As a major email platform, its domain and IP reputation are excellent. Deliverability rates exceed 95% for most accounts.

Both tools provide deliverability monitoring and allow access to premium IPs for an additional cost. Overall, MailerLite edges out Sendinblue when it comes to inbox placement.

Email Design and Customization

MailerLite and Sendinblue both utilize drag and drop email builders to create and customize email layouts visually. 

MailerLite has a simpler editor focused on core styling options. It has mobile-optimized templates but less control over custom CSS.

Mailerlite vs Brevo

Brevo provides hundreds of flexible templates, more styling options, and full custom CSS/code access. This allows greater design customization for skilled users for advanced users.

For personalization, MailerLite has basic subject line and content merge tags. Sendinblue has robust dynamic content options and personalization for each subscriber.

Overall, Sendinblue is better for designing highly customized and targeted emails. MailerLite offers a streamlined editor for basic styling needs.

Automation and Workflows 

MailerLite enables users to create single or multiple-step email automations using triggers like subscription, date/delay, links clicked, etc. Complex workflows are not supported out of the box but can be created with Zapier.

Brevo offers a powerful visual automation builder to create complex multi-channel campaigns with unlimited steps and conditional logic. It supports non-email actions like SMS, Facebook ads, CRM workflows, etc. 

For complex lifecycle-based marketing automation, Sendinblue is the clear winner. MailerLite focuses on simple automation tasks.

Contacts, Lists, and Signup Forms

Both platforms allow unlimited contacts and lists. MailerLite has straight-forward list management while Brevo has advanced segmentation and filtering options.

In terms of signup forms, MailerLite provides basic embedded forms, landing pages, and popups. Brevo expands these options with multi-page forms, dynamic fields, and advanced logic.

For businesses with complex list organization and segmentation needs, Brevo comes out ahead. MailerLite offers a simplified approach to lists and forms.

Integrations and Apps

MailerLite has native integrations with basic CRMs, landing page builders, and ecommerce platforms. Additional connections are available through Zapier.

Mailerlite Integration

Brevo has an extensive library of native integrations with marketing and CRM tools. It also has a robust developer API and webhooks for advanced connections.

Brevo Integration

For integrating email marketing with other systems, Brevo is the strongest choice. MailerLite takes a simpler approach but can integrate with most tools via Zapier.

Analytics and Reporting

Both Brevo and Mailerlite provide comprehensive email analytics and campaign reports to inform your strategy.

MailerLite analytics cover opens, clicks, unsubscribes, and more. Reports can be exported for offline analysis. Some limitations exist on older pricing plans.

Brevo gives real-time access to detailed campaign analytics. It provides automated reports, advanced segmentation, and flexible exports. CRM-style analytics are a major plus.

For deep analysis and insights, Brevo has the edge. But MailerLite covers the email analytics essentials well.

Customer Support and Resources

MailerLite provides email support, an online knowledge base, video tutorials, webinars, and Slack community access depending on plan. Phone support and coaching is not offered.

Brevo offers 24/7 live chat, email/phone support, an extensive help center, and multi-lingual options. It also provides white glove onboarding, account management, and ongoing training.

For customer support quality and access to educational resources, Brevo is superior.

Pricing and Plans : Mailerlite vs Brevo

The starter plan for MailerLite is free for up to 1,000 subscribers and 12,000 emails per month. Paid plans start at $10/month and increase based on contacts, emails sent, and advanced features.

Mailerlite Pricing

Brevo has a generous free plan with 300 emails per day and unlimited number of contacts. Paid lite plans start at $25/month for 5,000 subscribers. Volume-based and enterprise pricing is available.

Brevo vs Mailerlite Comparison

Overall, Brevo likely provides better value at higher tiers with its scalable pricing. But MailerLite has a strong free offering.

Conclusion: Mailerlite vs Brevo

In summary, Sendinblue is ideal for larger businesses needing advanced automation, customization, and scalability. The integration and support quality also makes it suitable for complex workflows.

MailerLite excels for small businesses wanting an intuitive email marketing service at an affordable price. It focuses on core email functionality rather than robust feature sets.

Make your decision based on your subscriber size, workflows, and integration needs. Both are excellent email marketing tools, but Sendinblue edges out Mailerlite for sophisticated functionality and enterprise scalability.

Brevo Comparison

Brevo (formerly SendInBlue) Editor's choice

Best For: Advanced email marketing capabilities.
Some of the links in this article may be affiliate links, which can provide compensation to us at no cost to you if you decide to purchase a paid plan

Frequently Asked Questions

What is MailerLite best used for?

MailerLite is best for small businesses wanting basic email marketing and automation features. It’s easy to use for newsletters, announcements, and simple workflows.

What are the pros and cons of MailerLite?

Pros: Affordable pricing, intuitive interface, excellent deliverability.

Cons: Limited automation, fewer advanced features, smaller contact limits.

Does MailerLite have a daily sending limit?

Yes, MailerLite’s free plan has a limit of 12,000 emails per month. Paid plans offer unlimited sending.

Is MailerLite safe and worthwhile to use?

Yes, MailerLite has strong security practices and delivers great value for the price. It’s a highly rated email service.

How does MailerLite compare to Mailchimp?

Mailchimp has more features but is more complex to use. MailerLite is simpler and more affordable for smaller lists.

What are some better MailerLite alternatives?

Top alternatives are Sendinblue, ActiveCampaign, GetResponse, ConvertKit, and Moosend if you need more advanced features.

What are Sendinblue’s key strengths and limitations?

Strengths: Powerful automation, CRM integrations, scalability. Limitations: Steeper learning curve, more expensive.

What are the best alternatives to Sendinblue?

Leading alternatives to consider are MailerLite, Mailchimp, GetResponse, Omnisend, and Klaviyo.

Should I choose MailerLite or Sendinblue?

MailerLite works best for simpler email needs and smaller lists. Sendinblue is better for advanced automation and large contact volumes.

What factors should I compare when choosing an email service?

Consider features needed, list size, ease of use, deliverability rate, cost, integrations required, and scalability.

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