Let me tell you something that still amazes me – a whopping 80% of companies see revenue growth after implementing customer journey automation! I remember when I first started helping businesses with their customer experience strategies back in 2015. We…
Did you know that companies using lead scoring best practices see a whopping 77% increase in lead generation ROI compared to those that don’t? Yet here’s the kicker – only 21% of B2B companies have implemented a formal lead scoring…
You know what’s wild? After 15 years in e-commerce, I still get excited when I see the impact of good marketing automation. Just last quarter, I helped a small skincare brand increase their revenue by 47% simply by implementing smart…
Are you struggling to see the impact of your marketing automation? There are 13 essential KPIs that can turn things around. This article will show you which marketing automation KPIs to track and how they can improve your campaigns. Get…
Do you feel lost trying to boost your sales? An effective email marketing funnel can guide customers from first hearing about your brand to buying. This article will show you how to create an email marketing funnel that works. Get…
Deciding on the perfect marketing tool can feel like a maze. From my own journey of stacking up HubSpot vs Mailchimp, I’ve learned a ton. It turns out, while Mailchimp has been in the game since 2001 providing solid email…
Are you tired of spending too much time on marketing tasks? Marketing automation can help. This article will show you how to implement marketing automation for successful campaigns. Get ready to streamline your efforts. What is Marketing Automation? Marketing automation…