Ever gotten that sinking feeling when someone mentions GDPR and marketing automation in the same sentence? Trust me, I’ve been there. As a marketing automation specialist who’s helped dozens of US companies navigate these waters, I’m here to break down…
Let me tell you something that blew my mind when I first started diving into email marketing – behavioral email campaigns generate 8x more revenue per email than those generic blast campaigns we all used to send! I remember sitting…
Did you know that businesses waste an average of 19 working days per year on repetitive tasks that could be automated? That’s nearly a month of productivity lost! I’ve spent the last decade helping small businesses transform their operations through…
Here’s a game-changing stat: businesses using combined SMS and email drip campaigns see a 47% higher conversion rate compared to single-channel approaches! As someone who’s analyzed thousands of marketing campaigns, I’m excited to share the multi-channel sequences that are revolutionizing…
Recent data shows that 21% of marketing emails never reach the inbox, resulting in billions in lost revenue! In this comprehensive guide, we’ll explore proven strategies to boost your email deliverability while using marketing automation. Drawing from extensive testing and…
Let me tell you something that still amazes me – a whopping 80% of companies see revenue growth after implementing customer journey automation! I remember when I first started helping businesses with their customer experience strategies back in 2015. We…
Did you know that companies using lead scoring best practices see a whopping 77% increase in lead generation ROI compared to those that don’t? Yet here’s the kicker – only 21% of B2B companies have implemented a formal lead scoring…
You know what’s wild? After 15 years in e-commerce, I still get excited when I see the impact of good marketing automation. Just last quarter, I helped a small skincare brand increase their revenue by 47% simply by implementing smart…
Are you struggling to see the impact of your marketing automation? There are 13 essential KPIs that can turn things around. This article will show you which marketing automation KPIs to track and how they can improve your campaigns. Get…
Do you feel lost trying to boost your sales? An effective email marketing funnel can guide customers from first hearing about your brand to buying. This article will show you how to create an email marketing funnel that works. Get…