Hey there! As someone who’s spent over a decade helping businesses navigate the digital marketing landscape, I can’t tell you how many times I’ve been asked, “Should we stick with email marketing or jump into marketing automation?” Let me tell…
Did you know that welcome emails have an average open rate of 82% – making them 4x more effective than standard marketing emails? Hey there! I’m Sarah, and after spending 15+ years in email marketing, I can tell you that…
Propelling visitors to engage on your website can seem like an uphill battle. On my path, a ray of optimism surfaced with the introduction of landing page automation. This enlightening development possesses the ability to elevate your conversion rates and…
Ever gotten that sinking feeling when someone mentions GDPR and marketing automation in the same sentence? Trust me, I’ve been there. As a marketing automation specialist who’s helped dozens of US companies navigate these waters, I’m here to break down…
Did you know that businesses waste an average of 19 working days per year on repetitive tasks that could be automated? That’s nearly a month of productivity lost! I’ve spent the last decade helping small businesses transform their operations through…
Here’s a game-changing stat: businesses using combined SMS and email drip campaigns see a 47% higher conversion rate compared to single-channel approaches! As someone who’s analyzed thousands of marketing campaigns, I’m excited to share the multi-channel sequences that are revolutionizing…
Recent data shows that 21% of marketing emails never reach the inbox, resulting in billions in lost revenue! In this comprehensive guide, we’ll explore proven strategies to boost your email deliverability while using marketing automation. Drawing from extensive testing and…
Let me tell you something that still amazes me – a whopping 80% of companies see revenue growth after implementing customer journey automation! I remember when I first started helping businesses with their customer experience strategies back in 2015. We…
Did you know that companies using lead scoring best practices see a whopping 77% increase in lead generation ROI compared to those that don’t? Yet here’s the kicker – only 21% of B2B companies have implemented a formal lead scoring…
You know what’s wild? After 15 years in e-commerce, I still get excited when I see the impact of good marketing automation. Just last quarter, I helped a small skincare brand increase their revenue by 47% simply by implementing smart…